Credit: MBC News.

As the popularity of President Yoon Suk-yeol 윤석열 falls, the critical media rises. MBC News has long battled the conservative administration, which has pulled out all stops to muzzle the publicly owned television station. (See previous coverage, “Yoon Administration Attacks MBC.”)

The annual study of social trust by SisaIN 시사인 magazine shows that MBC News is winning in the court of public opinion. In the 2024 study that was released on September 6, MBC News was once again named the most trusted news media with 25.3%, rising significantly from last year’s response of 18.7%. KBS News was in second place with 8.5%; YouTube was third with 6.0%.